TARA FELA-DUROTOYE was born on 6th March, 1977 at St. Nicholas Hospital, Lagos to John Ejegi Sagay, a commissioner at the Federal Civil Service, Nigeria and Felicia Omaghomi. The couple separated when she was eight months old; and being a polygamous home, she was brought up by her stepmother, Modupe Agnes Sagay. She started her education at Command Children School, Victoria Island and proceeded to Nigeria Navy Secondary School, Ojo. She graduated from the Lagos State University, with a degree in Law.

Tara is a pioneer in the world of bridal makeup in Nigeria. She started her career as a makeup artist in 1998 at the age of twenty in her living room while she was an undergraduate. The forty-one years old launched the first bridal directory in 1999, set up an international standard makeup studios and established the first makeup school in Nigeria. She is the founder and CEO; House of Tara International and creator of the Tara Beauty range, Inspired Perfume and the H.I.P Beauty range.

In 2004, she started the country’s leading beauty academy and in 2007, she was awarded the Africa SMME Award and the Entrepreneur award in South Africa. In 2013, Forbes listed her as one of the 20 Young Power Women in Africa. Today, Tara has over 3,000 reps in fourteen stores all over the nation. Dedicated to realising her vision of building a globally respected beauty company of African origin, Tara is an inspiration, role model and mentor to upcoming makeup artists and intending beauty business owners.

She is married to Fela Durotoye a business strategist and corporate activator; CEO of Visible Impact. Fela is a presidential flag bearer under the political party, Alliance for New Nigeria. Their marriage is blessed with three sons, Mobolurin, Demilade, and Morolaoluwa. AYO

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