FanMilk Set to Commence Campus Tour Activation Project in the University of Ibadan
Lawal Maruf
Dairy company, FanMilk, on Thursday, October 5, 2023, unveiled its plans to commence a brand activation tour, themed ‘FanIce “Scoop Up The Fun” Campus Tour’ for its ice cream brand, FanIce, in the University of Ibadan. This was announced during a Press Conference held at the Conference Hall, UI Hotels, with the representatives of the company, UI SU President, the General Secretary, and some Pressmen in attendance.
The CEO of the IS43, Mr. Goodness Shodeinde, in his opening remarks, stated that the purpose of the conference is basically to intimate the press with the new development going on in FanIce. He also spoke of a customer engagement event in which students would have the opportunity to interact with the brand about their products.
Mr. Goodness noted that the programme is intended to familiarize FanIce products with the students. He informed them that UI would be the first tertiary institution for the tour, and also for the engagement event.
“It is geared to make the products resonate with the students. It is to bring the goodness across the country, and UI being the trailblazer, as it has always been, will be our first point for the brand activation”, he said.
He highlighted that the brand activation event will start on Monday, October 9, 2023 at SUB. He promised that the students would have chances for lots of interactions with the brand and also have opportunities to win numerous prizes. He also added that the tour would end with a fun show and ice cream party on Saturday October 14, 2023.
“There is going to be a performance from Babatunmise, a musician and Red Carpet host, to the delight of the students. There would be a lot of star prizes to be won at the Ice cream party, these prizes are different from the ones that will be won during the week”, he added.
The brand representative and sales manager, Ibadan branch, Mr Oyetola Segun, also said students will also have the opportunity to learn entrepreneurial skills and declared the brand’s readiness for sponsorship of the activities on campus.
